My name's Ruben Perczek, but you can call me Doc. I help high-stakes leaders and their inner circles create winning culture strategies for sustainable achievement, without abracadabra.

For leaders in sports organizations (C-suite executives, national team head coaches, professional team head coaches), and small to mid size companies (owners, presidents, CEOs, and their inner circles),

creating a culture of enduring excellence is not simple. 


Sound business strategy and game-day readiness are vital factors, but by themselves don’t guarantee success long-term. Off the pitch, establishing a winning culture strategy is essential to ensure enduring financial and performance excellence.


If you’re a high stakes leader in sports or business looking for a world-class strategic approach that sustainably brings out your team’s best, this is for you.

Working with Doc Ruben

Daniella Levine Cava was elected Miami-Dade County’s first-ever woman Mayor in November 2020. The county operates a $9 billion budget and serves the public of Miami through 28,000+ public county staff. I am so proud and grateful to be supporting Daniella's leadership development since 2005 and see her rise as the first female mayor in Miami's history, As her personal leadership and change strategic advisor, I support her and her team to carry out the best overall change strategy and change process.

Evolve the backbone of Your most prized asset

As an accomplished sports and business leader, you know that to sustain excellence long-term, you must go beyond the basics (i.e., hire the right talent, manage budgets, strategic planning, physical preparation, etc).


You are looking beyond conventional problem-solving “how to adjust those loose screws” approaches, to cement your legacy; not just with another win in the column, but as a leader who works strategically to bring out the team’s top talent long-term.


And you’re ready to take your impact to the next level —You need a world-class winning culture strategic advisor.

Who I Work With


Sports and Business Leaders

Building the backbone of your inner circle, ensuring everyone is aligned, and facilitating timely course corrections are strategic priorities. I partner with high stakes leaders in sports and business to strategically grow their leadership impact through winning culture strategies.


Pro Head Coaches

Achievement through transformative leadership requires a different skill set than performance for the individual or the team. I partner with national team and professional head coaches to ensure they function at the top of their game, and  their coaching staff and players are “on the same page” and work effectively for continued success in the constant pressure-cooker environments of the professional leagues and international competitions.


Accomplished Pro Athletes

The incredible passion, hope, and energy that drives high-performing pro athletes to compete is the same force that will lead to their burnout, if left unchecked. I collaborate with world-class athletes to strengthen their leadership inside and outside the pitch.

Doc Ruben's Winning Approach


We begin by learning the basic orientation and key principles of sustained achievement as well as identifying patterns we need to unlearn to play our best game.


In partnership, we co-create a high-level winning process strategy to help us get aligned on the same page and working effectively around your highest aspirations.


We build the discipline of refining strategic actions to close the gap between what we see is possible and what we actually accomplish.

What Industry Experts Say

“Dr. Ruben knows that a holistic approach is the most effective way to truly inspire sustainable high performance. As a professional athlete, when I began my work with Ruben I had many established patterns. Ruben helped me see new perspectives and understand that we are all constantly evolving. Ultimately, these new perspectives helped me to reach new heights in my athletic career and personal life.”

Colin O’Brady -
Professional Endurance Athlete, Two-Time World-Record Holder

“Having known Dr. Ruben for over twenty years, I can speak to the authenticity, wisdom, and humility he shares. He is at the top of the field for world-class athletes who want to grow beyond their excellence in sport to live lives of happiness and good character.”

Fred Luskin -
Director, Stanford Forgiveness Project and Author of Forgive for Good

“Dr. Ruben’s fundamental principles weave together seamlessly to inspire us to embrace the complex humanity we share with our youth and tap the potential that is unique to each of us. Whether we are a parent or professional, Dr. Ruben invites us to up our own game.”

Don Hoffman -
Cognitive Scientist and Author of Visual Intelligence: How We Create What We See


Most frequent questions and answers

A: Our society’s addiction to short-term results has created a culture focused on quick fixes. 

I offer an alternative based on designing strategies for long-term success. 

I specialize in supporting sports and business leaders evolve winning leadership cultures, guiding the alignment of their leadership teams and development of their top talent, without any abracadabra.

A: In view that I am trained and licensed as a clinical psychologist and am a former pro athlete, I’m often asked if I work as a sport psychologist. 

The answer is no. The fact is that we can achieve at the greatest of levels in spite of our self-beliefs, how much we love ourselves, or whether or not we have come to terms with our past.

I am able to identify and diagnose mental dysfunction and make the appropriate referral when necessary to a specialist.

When working in the pressure-cooker environment of sports, I strongly champion the work psychologists do in general and advocate for conditions that help them align their work to the winning culture strategy we have designed. 

If you are a high stakes leader in sports or business, you are fully aware that all initiatives and supporting staff in the organizations must be aligned in a common direction for success to be sustainable. 

A: Yes, I love working world-wide. Though I have lived in the US most of my life, I was raised in Colombia by a multi-cultural family. I am strongly rooted in Latin American culture. My clients live all over the world and I speak both English and Spanish fluently. 

A: The first step is to connect with my representative to determine if it makes sense to have a conversation with me. The other way is to fill out the “Let’s Talk” form on this site which will get to her right away. 

A: Fees on consulting and coaching services are dependent on unique institutional needs and depth of demand. Fees on speaking engagements start at $20,000 USD per keynote and can increase depending on location and pre and post speech requests for seminars and strategy meetings with organizational leaders. 

A: In view of my clients’ permanent public and media exposure, confidentiality is a cornerstone of trust in my practice. I am ethically and legally committed to protecting all my clients’ privacy. Unless requested by my clients, all client experiences are kept private.

Ready to create a winning culture strategy for sustainable achievement in your team and institution?