My name's Ruben Perczek, but you can call me Doc. We help professional fútbol team owners & executives to bring out the best of their Type-A talent by holistically building a brand-specific agile youth development system, without abracadabra.

First and foremost, if you are looking for the typical high performance solution for becoming more successful and happy, this is not for you.

As a leader who thrives in the discovery of possibilities not yet realized,
you are not looking to be defined or receive approval through your achievements.

In fact, the achievement is not your motivation. Instead, your motivation is the process itself, sustaining and developing momentum in bringing out the best in everyone you work with, including yourself.


Typical high performance approaches, sound business strategy, accountability systems, and game-day readiness are vital factors, but by themselves don’t guarantee sustained excellence.


As a one-of-kind organizational leader, intra or entrepreneur, head coach in professional sports, or pro athlete/artist, you can have the best talent and even the privilege of a world-class infrastructure and still not have what you want.


Being capable of bringing out the best of you and your team is essential to create and sustain extraordinary possibilities. 


If you’re already on the path of discovering new frontiers of the extraordinary, and you want to learn the art of bringing out the best of others and yourself

this is for you.

First-Ever Female Mayor in Miami's History

Daniella Levine Cava was elected Miami-Dade County’s first-ever woman Mayor in November 2020. The county operates a $9 billion budget and serves the public of Miami through 28,000+ public county staff. As her personal leadership strategic advisor since 2005, I support her to create the conditions for Miami Dade to live, work, and play in a resilient, sustainable, innovative, and inclusive environment.

Evolve the backbone of Your most prized asset

As someone who loves quality and thrives on the edges of unprecedented possibilities, you know that we are all different. To bring out the best of people, we can’t all be treated the same way.


You know that you must go beyond the basics (i.e., hire the right staff, manage budgets, strategic planning, positive thinking, high performance habits, energy management, political astuteness, etc).


You are looking beyond conventional problem-solving “how to adjust those loose screws” approaches, to be effective at the very top of your game; not just with another win in the column, or award on the shelf, but as a leader who works strategically to create what matters most to you and your people.


And you’re ready to discover the art of bringing out people’s best —You need an experienced “excellence whisperer” with a proven record of bringing out the extraordinary, without abracadabra.

Who I Work With


Game-Changing Intra and Entrepreneurs

Building the backbone of your extraordinary mission, ensuring proper alignment, and timely course corrections are strategic priorities. I work with game changing leaders inside organizations to learn the art of effectively bringing out the best of themselves and their teams.


Sports Professionals

Bringing out the best of you and the team requires a different skill set than traditional individual and team performance coaching. I work with national team and professional head coaches to ensure they effectively lead their coaching staff and players to sustained excellence in the constant pressure-cooker environments of the professional leagues and international competitions.


Pro Athletes and Artists

The incredible passion, hope, and energy that drives high-performing pro athletes and artists to compete and perform is the same force that will lead to their burnout, if left unchecked. I work with world-class athletes and artists to consistently unlock and reveal their best.

Doc Ruben's Winning Approach


You simplify your desired outcomes and the principles of sustained discovery of extraordinary possibilities.


You become strategically effective in sustaining attention between your current reality and the possibilities you desire.


You create the inner experience and outer results that most matter to you, integrate, celebrate, and continue building momentum to the next layer of possibilities.

What Industry Experts Say

“Dr. Ruben knows that a holistic approach is the most effective way to truly inspire sustainable high performance. As a professional athlete, when I began my work with Ruben I had many established patterns. Ruben helped me see new perspectives and understand that we are all constantly evolving. Ultimately, these new perspectives helped me to reach new heights in my athletic career and personal life.”

Colin O’Brady -
Professional Endurance Athlete, Two-Time World-Record Holder

“Having known Dr. Ruben for over twenty years, I can speak to the authenticity, wisdom, and humility he shares. He is at the top of the field for world-class athletes who want to grow beyond their excellence in sport to live lives of happiness and good character.”

Fred Luskin -
Director, Stanford Forgiveness Project and Author of Forgive for Good

“Dr. Ruben’s fundamental principles weave together seamlessly to inspire us to embrace the complex humanity we share with our youth and tap the potential that is unique to each of us. Whether we are a parent or professional, Dr. Ruben invites us to up our own game.”

Don Hoffman -
Cognitive Scientist and Author of Visual Intelligence: How We Create What We See


Most frequent questions and answers

A: Our society’s addiction to short-term results has created a culture focused on quick fixes. 

I offer an alternative based on designing strategies for long-term success. 

I specialize in supporting sports and business leaders evolve winning leadership cultures, guiding the alignment of their leadership teams and development of their top talent, without any abracadabra.

A: In view that I am trained and licensed as a clinical psychologist and am a former pro athlete, I’m often asked if I work as a sport psychologist. 

The answer is no. The fact is that we can achieve at the greatest of levels in spite of our self-beliefs, how much we love ourselves, or whether or not we have come to terms with our past.

I am able to identify and diagnose mental dysfunction and make the appropriate referral when necessary to a specialist.

When working in the pressure-cooker environment of sports, I strongly champion the work psychologists do in general and advocate for conditions that help them align their work to the winning culture strategy we have designed. 

If you are a high stakes leader in sports or business, you are fully aware that all initiatives and supporting staff in the organizations must be aligned in a common direction for success to be sustainable. 

A: Yes, I love working world-wide. Though I have lived in the US most of my life, I was raised in Colombia by a multi-cultural family. I am strongly rooted in Latin American culture. My clients live all over the world and I speak both English and Spanish fluently. 

A: The first step is to connect with my representative to determine if it makes sense to have a conversation with me. The other way is to fill out the “Let’s Talk” form on this site which will get to her right away. 

A: Fees on consulting and coaching services are dependent on unique institutional needs and depth of demand. Fees on speaking engagements start at $20,000 USD per keynote and can increase depending on location and pre and post speech requests for seminars and strategy meetings with organizational leaders. 

A: In view of my clients’ permanent public and media exposure, confidentiality is a cornerstone of trust in my practice. I am ethically and legally committed to protecting all my clients’ privacy. Unless requested by my clients, all client experiences are kept private.

Is your club ready to build its brand-specific agile youth development system?