My name’s Ruben Perczek, but you can call me Doc. I help professional futbol organizations to holistically develop the potential in their high-performing teams and players, ensuring the growth and sustainability of their unique brand without killing the human beings along the way.

For professional futbol team executives and head coaches, finding the recipe for enduring success is not simple. Sound organizational strategy and game-day formations are vital factors, but by themselves don't guarantee success long-term. Off the pitch high potential human development is essential to ensure enduring financial and performance excellence. I am here to guide the club form the backbone of their most prized assets, grow their brand reputation, and positively influence the future of futbol. If you’re a professional sports team executive or pro head coach looking for a collaborative and transformative strategic approach that effectively brings out people's best, this is for you.

Working with Dr. Ruben

At the age of 30, Jaime de la Pava won the title with the Carlos Sarmiento Lora in Colombia's first C division. At 32, he won the Merconorte International title, at 33 the league, and at 43 Colombia's Cup. During the pandemic, Jaime and I began a journey focused on his leadership development as a head coach, emphasizing the evolution of the human being in high performance sport. Our partnership is fueled by a comprehensive integral strategy that unifies him, the team, and the institutional leadership in one single direction. More importantly, our work together is supporting him to grow himself beyond the obsession of results, to live for the greater good of his family, Colombia's futbol legacy, and the larger well-being of the communities he deeply cares for.

Go beyond your public image and results

As an accomplished pro head coach in elite competition, you know that to sustain winning long-term, you must just go beyond the basics (i.e., talent, technique, strategy, practice planning, physical preparation, etc.). You also know how important it is to stay calm under pressure, and underneath, you are keenly aware that the journey of the head coach can get lonely, especially during tough moments when even family can disappear. You are looking beyond conventional sport-psychology “how to adjust those loose screws” approaches, to cement your legacy; not with yet another trophie, but as a leader who works collaboratively to potentiate the team’s most valuable assets.

And you’re already familiar with what you need to get there—You need a world-class transformative specialist.

Who I Work With


Futbol Club Executives

Building a club’s unique backbone brand philosophy, developing its high-profile talent, and having to continually rebuild the team are strategic priorites. I partner with executive team leaders to strategically grow their leadership, team’s stature and high performance pedigree.


Pro Head Coaches

Achievement through leadership requires a different skill set than performance for the individual or the team. I partner with head coaches to build the right culture and systems to ensure that their organization is ready to withstand the expectations and constant high-pressure of competition at the national and major-league levels so they can sustain their excellence.


Accomplished Pro Athletes

The incredible passion, hope, and energy that drives high-performing pro athletes to compete is the same force that will lead to their burnout, if left unchecked. I collaborate with world-class athletes to strengthen their identity and harness the power of potential to ensure they evolve as human beings, not just their athletic skill and image.

How does uncovering Potential with Doc Ruben work?


Use the link to set up a time to talk with Dr. Ruben to assess if it is a good fit.


Create a strategic plan to know where to focus the institution and team's attention.


Commit, Prepare, Go to Edge, Reflect, Simplify, Repeat.

What Industry Experts Say

“Dr. Ruben knows that a holistic approach is the most effective way to truly inspire sustainable high performance. As a professional athlete, when I began my work with Ruben I had many established patterns. Ruben helped me see new perspectives and understand that we are all constantly evolving. Ultimately, these new perspectives helped me to reach new heights in my athletic career and personal life.”

Colin O’Brady -
Professional Endurance Athlete, Two-Time World-Record Holder

“Having known Dr. Ruben for over twenty years, I can speak to the authenticity, wisdom, and humility he shares. He is at the top of the field for world-class athletes who want to grow beyond their excellence in sport to live lives of happiness and good character.”

Fred Luskin -
Director, Stanford Forgiveness Project and Author of Forgive for Good

“Dr. Ruben’s fundamental principles weave together seamlessly to inspire us to embrace the complex humanity we share with our youth and tap the potential that is unique to each of us. Whether we are a parent or professional, Dr. Ruben invites us to up our own game.”

Don Hoffman -
Cognitive Scientist and Author of Visual Intelligence: How We Create What We See


Most frequent questions and answers

A: Confidentiality is a cornerstone of trust in my practice. I am ethically and legally committed to protecting all my clients’ privacy. I do not share information about who I coach with anyone outside our relationship, nor do I acknowledge that we have a professional relationship. Our work is personal.

A: Transparency, truthfulness, and accountability in our relationship keep things simple. I work with select number of clients per year, and there are stringent criteria to ensure a tight fit. My work is straightforward, honest, and in service of a bigger purpose than money or fame.

A: Depending on your level of commitment, I will provide investment options to suit your unique situation. All clients start with a 3-month trial period where we can both assess chemistry while building toward results. I don’t work with clients whose finances deter them from deepening their personal evolution and living further in alignment with their purpose.
A: While physical touch can be helpful, the most important aspect of our relationship is the conversations we will have to align your thinking with your goals. We will meet through video calls as often as possible while maintaining a secure private online platform where we will text, email, and exchange materials that will facilitate your growth. In the event it is essential to meet in person (if you are in-season, post-season, etc.) I will travel to your chosen location.
A: We’ll start with a minimum of 3 months. We determine the frequency of meetings by your needs and desired results, but it’s generally once a week. Transformation requires practice, just as your athletic development as an athlete or expertise as a coach has required in your career. If we choose to continue working together after the initial engagement, the length of the ensuing agreement is determined by your goals and purpose.

The goal of a sports psychologist is to provide training on mindset skills and practices to improve athletic performance, maintain focus during competition, and recover from failures—keeping you at the peak of your game. In contrast, I work with accomplished athletes who are past this stage and already know how to hit their peak athletically. My work focuses on transitional and transformational change.

Transitional change is necessary because you may be in a transition in your life and need to dismantle old way methods of maintaining performance and shed patterns no longer useful to you. This allows you to fully engage with your new stage of life.

Transformational change is required when you need a fundamental change in your strategy and the way you operate. Besides new behaviors, you require a new set of principles that allow you to understand and take action in the direction you desire—A fundamental shift in your mindset. Transformational change is no longer about improving performance, learning new behaviors to achieve more, or shedding negative patterns. You need a new mindset and worldview so that you can evolve your operating system to reach a new stage of excellence that is sustainable; not only for you, but also for the people and causes you deeply care about. Transformation goes beyond problem-solving—It’s is about evolving your capacity to tap more deeply into your potential and create possibilities not previously available or even imagined.

Yes, I love working world-wide and the role of culture plays a key role in the way I work. Though I have lived in the US most of my life, I was raised in Colombia by a multi-cultural family. I am strongly rooted in Latin American culture. My clients live all over the world and I speak both English and Spanish fluently. 

Ready to strategically unleash human potential in your team and institution?