Our Work

We help high potential leaders be prepared for the world ahead.

Under Dr. Ruben’s leadership for over two decades, Zone 14 has been developing and consistently upgrading methods that help bring out the best of people on high stakes paths where excellence is non-negotiable.  The starting point is a person, team, or business tasked to create unprecedented results. 

University of Miami Department of Athletics

Bringing Out the Best of Each Other Requires Us to Grow through Our Edges

The Potentialist Methodology brings out the best of people through a cyclical action-learning process designed to leverage will, capacity, and talent. 

Each action-learning cycle consists of three phases, assessment, education, and application. 

Focus: stakeholders envision the outcomes they want to create, where they are relative to their desired outcomes, and the strategic actions needed to realize their goals. 

Engagement: stakeholders take strategic actions, learn from direct experience, and fine-tune small changes designed to bring desired results into realization. Knowledge is internalized, capacities to perform through the edges of discomfort are strengthened, and momentum develops.  

Discovery: stakeholders bring their creation to full fruition and complete each cycle of learning by acknowledging what they have created, recognizing their strengthened capacities and skills, consolidating their understanding, and re-orienting themselves to another mission-driven outcome. 

Conditions for Thriving in the World Ahead

Stakeholder presence. Whether an individual, team, or company, presence of all stakeholders who hold decision-making authority and are committing energy and resources that ensure accountability and suitable capacity to sustain the work. 

Outcome-focused orientation. Being fully involved is fundamentally determined by the clarity of what we want to create and realizing that we can create it in spite of our beliefs and level of confidence. 

Collaborative guidance. Sustaining momentum in environments facing complex challenges is not a linear process and requires connecting through a collaborative orientation to to consistently grow trust and inspiration from everyone involved. 

Learning Disposition. Leading toward unprecedented results requires us to be open to not-knowing, to think out of the box, and to be willing to discover possibilities we didn’t even know where available. 

Simplicity. The consequence of pursuing many good projects is not having the time to pursue many great projects. Therefore, prioritizing what to focus on is essential. 

Leading through edges. Under pressure, we default to our level of practice. The language of our gut is wired into us, making practice essential to formally and regularly master our capacity to take courageous action in the face of ongoing challenges. 

Our Work

The World Needs People Prepared for The World Ahead. Are you Ready?

For youth who want to be prepared to thrive in the world ahead, we offer a fun and inspiring learning journey.


In the process, we help you go forward to face the world and take the next phase of your life. 


We invite you to contact us about making progress together.